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Mastercard India, Axis Bank And Worldline Launch Soft POS

By on June 7, 2020 0 214 Views

POS in smartphones is a reality now. Recently, Mastercard India, Axis Bank and Worldline India partnered to launch a digital point-of-sale solution known as Soft POS.

This solution will help small merchants in accepting payments with their smartphones without using a card swiping machine. And that’s not it. The solution comes with various features that make digital payments quite easy.

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About Soft POS

Soft POS or Soft Point-of-Service is a digital solution that allows contactless payments directly through your phone. From offering face-to-face payments with Bharat QR and NFC payments to remote payments through links, this solution offers it all without using a swiping machine.

Also, since the banks get a complete visibility of merchants’ transactions, it increases their chances of getting business loans.

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The solution supports “Tap on Phone” which means that customers can tap their contactless card on the merchant Smart phone with NFC functionality. In short, to make a payment, the customer just need to tap the card at the back of kirana store owner’s mobile. There is NO need to use PIN number for that.

Other Features

  • E-Khata: The app can be used to record and store credit transactions just like traditional khata book. Kirana store owners can also send a payment link to the customers to get money from debit or credit cards.
  • Online Dukkan: Through this app, kirana store owners can create a catalogue of the products available and offer online shopping.
  • Cash Register: Merchants can easily keep a record of cash transactions to check the expenses.
  • Zoho Business Solutions: As Mastercard India has a partnership with Zoho, Soft POS can help merchants in running their businesses  online with Zoho’s 45+ integrated suite of business apps.

The online registration is open and people can start using Soft POS almost instantly. The solution is available as a white label solution to all banks and payment aggregators in the industry.

The application is available in 8 languages and gets easily links from platforms such as Google Pay, WhatsApp Pay, Amazon Pay among others.

A Helping Hand

Talking to the media, Mastercard South Asia Vice President and Head of Acceptance Vikas Saraog said, “Given the current pandemic, an option of accepting cashless payments and the speed of transactions are paramount for small merchants across the country. Mastercard has been working towards merchant and consumer education, development of low-cost payments acceptance solutions and last-mile support for merchants to start their digital onboarding. This solution is a great opportunity for us to support micro-merchants in conducting their business smoothly with contactless payments.”

With this step, Soft POS has become India’s first financial payment service to transform everyday payments through Point of Sale terminals. The solution can help lakhs of small scale business owners in the challenging times of COVID-19.

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